Energy Conservation / Demand Management

Three-Pronged Approach

The Evergreen Energy Group (TEEG) has developed a strategic, three-pronged approach to customer relationship management. This proven system will motivate your commercial and industrial customers to reduce their energy demand by utilizing your energy conservation program and its resources.

Step 1: Database Development

The first step is to develop and administer an accurate, up-to-date database of your commercial, industrial, and agricultural customers. This accessible, user-friendly tool gives you and your staff instant access to pertinent information about your customers.

The Evergreen Energy Group (TEEG) collects, organizes, and manages the customer information you want. A database for your energy conservation program might include:

• Decision Makers/Contact Information
  Names, addresses, telephone numbers, and e-mail addresses of owners, facility managers, purchasing agents and others who make energy-related decisions
• Business Profile
  Profile of each business, including operations, locations, products, processes, and primary markets
• Facility Description
  Description of facility or facilities, including location, square footage, dates of construction and upgrades, heating and cooling systems, energy-intensive machinery or equipment, zoning, etc.
• Energy Profile—Breakdown of the types and uses of energy, utility providers, current and historic energy usage and demand
• Expansion Opportunities—Anticipated new construction, expansion, remodeling or process improvement projects

Step 2: Customer Needs Assessment

Along with gathering core information about your customers and their operations, we assess their needs and interests related to your conservation program. We also identify the most effective ways to communicate with them and how frequently they would like to be contacted.

The Evergreen Energy Group (TEEG) assesses customer needs by conducting a survey or questionnaire. A customer needs assessment for your energy conservation program might include:

• Interest in Programs and Services—Level of interest in business energy audits, project design assistance, conservation rebates and grants, educational opportunities, renewable energy resources, or other program offerings
• Preferred Frequency, Level, and Method of Contact—How often customers would like to be contacted, topics of interest, and best way to contact (in person, by phone, via e-mail, direct mail, etc.)

Step 3: Customized Communications

The cornerstone of our approach is to take what we have learned through direct conversations and surveys and tailor a strategic communications plan to each customer’s specific needs and interests. We even follow up on a scheduled basis to make sure their needs are being met.

The Evergreen Energy Group (TEEG) customizes a communications plan for each of your commercial and industrial customers. This is effective because your customers actually define the type, level, and frequency of contact with your program. No more cold calling. You know exactly who wants to be contacted and when. If you prefer, TEEG will provide the follow-up contact.

TEEG also offers specialized support services to facilitate energy conservation improvement projects and educate your customers on topical issues. Contact us today.